Local SEO (Search Engine Optimization)
Build Your Online Presence and Visibility Within Targeted Locations
What Is Local SEO?
The purpose of Local SEO is to boost your businesses search visibility in a specific area. Whether you have a service business that operates in a certain geographic area or have a brick-and-mortar business with a physical location, Silicon Prairie Marketing provides conversion-driven local SEO services to ensure your business ranks at the top of local search queries to achieve revenue growth.
Millions of customers are searching for local businesses every day. Based off of data from the Global Web Index via Datareportal, approximately 90 percent of consumers in the US (between the ages of 16 to 64) search online for a product or service to buy. This has only become more important in our post-pandemic new normal, consumers have become more accustomed to living in a digital world and this trend will continue to grow into the future.
Why Local SEO is Vital for Your Business
Capitalize on the Best Local SEO Services and Boost Your Revenue
Where do local digital marketing agencies and local SEO services fall in your list of priorities for your advertising campaign? Today’s competitive landscape is digital and it is imperative that you invest in the best local SEO services, this could mean the difference between a failing business and a thriving establishment.
If you don’t have a local SEO strategy in place for your website and online marketing campaings, you could be doing more harm to your business than you may think. Local SEO is a crucial strategy for both obtaining qualified leads in your area and converting those leads into sales.
Still debating on whether you should invest in local search engine optimization services? Here are some of the benefits:
- Higher local SEO ranking
- Increased trustworthiness and market authority
- More targeted website traffic
- Credible online reputation
- Enhanced Google Maps Visibility
- Optimized Google My Business listing
- High-authority local business citations
- Stronger local community outreach
- Repeat business from loyal customers
- More phone calls and site inquiries from prospective clients
Silicon Prairie Marketing's Local SEO Services
We will perform an in-depth audit of your website to learn important insights of your current rankings and determine what needs to be improved to provide results. Things that we check include your online visibility within your location, your websites readability factors and your link profile, inner and outer page. Our first step in formulating a strategy.
Keyword Research & Strategy
Knowing your target market and customer is one thing, knowing how they search online to find you is something completely different. Our mission is to expand your local reach with a strategy to attract a specific target audience. This is done by performing lengthy keyword research to identify the best keywords related to your industry and location.
How well is your website optimized to target your specific location? Silicon Prairie Marketing covers on-page optimization in order to provide high search ranks in your local area. We handle your meta-data, optimize your web pages with your keyword strategy and create social signals to establish trust with the search engines.
Google My Business Optimization
Google My Business is one of the greatest online tools for local businesses. Optimization of this, as well as Bing and Yahoo Local, is necessary to harness the benefits it can provide your business and website. We ensure that your business profiles are optimized for your target location and provide the same brand identity.
Business Citation Management
Citations act as an online reference for your website, confirming information such as your business name and address from another website. A common example of this would be your business listing on Yelp or Angie’s List. Silicon Prairie Marketing leverages high-quality third-party sites to build a list of local SEO citations for your business.
Building off of your local SEO citations, we leverage our keyword research to create additional links from websites with high domain relevancy to deliver the best value to your website. In order to sustain high ranks on search engines, we will provide an accurate representation of your business across the web.