What is Social Media Marketing?

The purpose of social media marketing is to utilize various social media platforms to promote a business’s products, services, or brands to engage with a target audience. Social media marketing aims to leverage the user base and interactive nature of various social media platforms to build brand awareness, drive website traffic, generate leads, build customer loyalty, and ultimately increase sales and business growth.

What Can Silicon Prairie Marketing do to Help?

To gain the engagement the business is looking for, Silicon Prairie Marketing will help in the process of creating and sharing content, engaging with customers, and running advertising campaigns to achieve specific goals. Our goals are to assist with creating and optimizing social media profiles, developing content strategies and schedules, manage social media profiles, and analyze performance metrics to make sure the social media plan is working.

Social Media Strategy

Create a strategy that will target the ideal audience for your business and tailor content to that demographic. Create a social media schedule to make sure that posts happen regularly and account for seasonal changes if needed.

Content Creation

Assist in the process of creating quality content for your audience. Business information, photos, videos and blog articles are some of the content categories that we specialize in.

Social Media Management

Manage and post information, photos, videos and blog articles to Facebook, Instagram, YouTube and other social media platforms that make sense for your business. 

Paid Advertising

Running paid social media campaigns to reach a wider audience and increase visibility of your business. Paid ads can also drive specific actions such as website visits, lead generation, and other conversions like calls to your business. 

Analytics and Optimization

Monitor and analyze performance metrics and use the data to create a better marketing strategy. These metrics generally include engagement rates, reach, conversions, and return on investment (ROI).